minute:72 is a collaboration between photographer, Eric Hameister, and art director, Dave Gath. It was conceived one day while going over shoot notes for an upcoming photo shoot. As we worked on the preparation for the shoot, we talked about how we both thrived on working under pressure, creating with whatever we had available to us and delivering for a deadline. The rush, the energy and the satisfaction. So we set some ground rules providing the constraints within which we had to create and hoped for the best. This blog is a journal of our adventure. 72 minutes at a time.